I think evidence is one of the most important aspects of making a convincing argument. Words and just words if they are not backed up by some investigation whether it is observation, interviews, surveys, experiments, or through personal experience. If a person has evidence of what they are trying to convince the audience on then they will have a much better chance of succeeding. I think personal experience is something that is commonly overlooked as evidence but extremely important. When I read arguments and the author can tell me that they have been through what they are arguing it helps reach me on a much deeper level. It may not be a fact from an experiment but the evidence that it provides is just a powerful. I thought about what evidence could be used for restaurants and the main thing I thought of was surveys. Many restaurants commonly have comment or survey cards for the patrons to fill out regarding their experience. This will help restaurants have hard evidence on what is good and what also might need some imporvements. In my opinion evidence can make or break an argument. If strong evidence is in one article and not the other than I am inclined to believe the one that have better evidence.
